- A frontline marketing communication professional with over 25 years’ experience in Marketing Communications spanning Advertising, BTL Activations, Journalism & Grassroot Mobilization.
- Has driven some of the best marketing communication campaigns in West Africa with measurable results
- Led the agency team that orchestrated a landmark achievement for Etisalat who came into the market as a 4th player & became the fastest growing telecoms in Nigeria. A cutting edge strategy was employed to study the Nigerian population and find immense opportunities in the youth segment which no one was consciously starting with ‘0809ja for life’.
- Led the agency in redefining MTN’s POS channels with an innovative and effective merchandising manual that serves as a guide for locating street & indoor furniture across retail points.
- Other clients/brands Soji made significant contributions to their strategy and executional framework include: GNPlc’s portfolio of Brands , First bank, Cadbury, IEI, Notore chemicals, Western Union, 3 line, MANTRAC, Midwestern Oil & Gas, PZ Group, Elf Petroleum, BAT, Yes International Cigarette, Philip Morris International Brands etc
- Was a member of the Ogilvy Action’s Leadership Team for Eastern Europe, Middle East & Africa (EEMEA)
- Team Lead for BAT/Ogilvy Action in 22 markets in WAA
- He is a member of APCON, NIPR, DMAN & ICM London
- A member of the African Leadership Magazine’s CEOS Hall Of Fame (Class Of 2018) & Business Excellence Award recipient
- Pursued scholarship through the following institutions: Comprehensive High School, Ayetoro; The Polytechnic, Ibadan; Ogun State University; University of Lagos and the Lagos Business School